1.Data We Collect
We collect the following categories of personal data:
- Account data — name, email, password hash, organization name, billing address, role.
- Usage data — pages viewed, features used, timestamps, IP address, device and browser metadata, referrer URLs.
- Chat content — messages exchanged with AI agents operated by our customers, including any identifiers (name, email, phone) that visitors submit in those conversations.
- Payment data — processed by Stripe; we receive only a token and the last four digits of the card.
- Cookies and similar technologies — see the Cookie Policy for details.
2.How We Use Data
We process personal data to:
- provide, operate, and maintain the Service;
- authenticate users, prevent fraud, and secure the Service;
- deliver AI-generated responses to visitor messages (passing context to configured LLM providers);
- process payments and administer subscriptions through Stripe;
- communicate transactional and (with consent) marketing messages;
- analyze usage to improve the Service;
- comply with legal obligations.
3.Requests Through AI Apps
A business on Alenta can offer a connector that people use from AI apps such as ChatGPT or Claude. When you use one, Alenta receives the tool request the AI app sends — for example your question, or the name, contact details and message you provide to leave a message or book an appointment. We process it on behalf of that business, the same way as a chat on the business’s website.
Alenta does not receive the rest of your conversation in the AI app. What the AI app itself collects and shares is governed by that app’s own privacy policy. See our AI connectors docs for more.
4.Legal Basis (GDPR / UK GDPR)
Where the GDPR or UK GDPR applies, we rely on the following legal bases:
- Contract — to provide the Service you have subscribed to.
- Legitimate interests — to secure the Service, prevent abuse, and improve product features, balanced against your rights and freedoms.
- Consent — for non-essential cookies and marketing communications, which you can withdraw at any time.
- Legal obligation — to comply with applicable laws, lawful requests, and accounting requirements.
5.Data Retention
We retain personal data for as long as needed to provide the Service and to comply with legal obligations. Our default retention windows are:
- Account data: until account deletion + 30 days.
- Chat transcripts: as configured by the customer; default 13 months.
- Billing records: 7 years (tax compliance).
- Security logs: 12 months.
7.International Transfers
Personal data may be processed in the United States and other countries where our sub-processors operate. For transfers from the EEA, UK, or Switzerland, we rely on the EU Standard Contractual Clauses, the UK International Data Transfer Addendum, and, where applicable, the EU-U.S. Data Privacy Framework, together with supplementary safeguards.
8.Your Rights
Depending on your jurisdiction, you may have the following rights with respect to your personal data:
- Access — request a copy of your data.
- Rectification — correct inaccurate data.
- Erasure / Deletion — request that we delete your data.
- Portability — receive your data in a machine-readable format.
- Restriction — restrict certain processing.
- Objection — object to processing based on legitimate interests or direct marketing.
- Withdraw consent — withdraw consent at any time, without affecting prior processing.
- Complain — lodge a complaint with your supervisory authority.
California residents (CCPA/CPRA)
California residents have additional rights to know the categories of personal information collected, to delete personal information, to correct inaccurate personal information, to opt out of the sale or sharing of personal information, and to limit the use of sensitive personal information. We do not sell personal information as defined under the CCPA.
How to make a request
To exercise any right, email info@alenta.ai. We respond within 30 days (or as otherwise required by law).
10.Security
We implement administrative, technical, and physical safeguards designed to protect personal data, including encryption in transit (TLS) and at rest, role-based access controls, audit logging, and regular vulnerability assessments. No system is completely secure; if we become aware of a breach affecting your personal data, we will notify you as required by law.
11.Children's Privacy
The Service is not directed to children under 16 and we do not knowingly collect personal data from them. If you believe a child has provided us with personal data, contact info@alenta.ai and we will delete it.
12.Changes
We may update this Privacy Policy from time to time. Material changes will be announced via email or in-product notice at least 14 days before taking effect. The “Last updated” date indicates the latest revision.
13.Contact
Questions or requests: info@alenta.ai. For EU/UK residents, you may also contact your local supervisory authority.